I don't know if it's Erin Wasson's "I don't give a fuck" look, or the bright illustrations behind her, or the fact that the clothes are very simple but bad ass that makes this campaign great, but it really is. It's really smart to put this woman on any product - she has a huge fan base, and a very unique look which makes a lot of girl look like her, and a lot of guys like girls like her.
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